Archive for brand subservience

Citroën C-Cactus/Essentialle

Posted in News, Upcoming cars with tags , , , , , , , on 29/09/2009 by Alexander

Photos of Citroën’s upcoming C-Cactus-based economical hatchback have been leaked.

Rumours are rife that Citroen is planning to establish a new eco-brand to sit below its standard models, which in turn sit below the recently introduced DS premium range. Called ‘Essentiale’ the new sub-brand would focus on low-weight, simplicity of design and affordability – and the C-Cactus is mooted to be the first member of the Essentiale family when it goes on sale in 2012.

The philosophy of simplicity and ditching of superfluous equipment places the C-Cactus as a spiritual succesor to cut-price Citroens of the past such as the legendary 2CV and lesser-known Citroen Visa. If the 2007 concept is anything to go by, the entire dash structure could be ditched to cut weight and provide additional room in the cabin.

The interior might be purposefully low-tech, but under the bonnet a three-cylinder diesel engine mated to an electric motor should provide class-leading fuel economy, and mark the start of a new wave of cheap but reliable hybrids.

I personally would’ve preferred a dead ringer for the Citroën C-Airplay, one of the best-looking concepts Citroën has come up with in recent years. This model isn’t exactly ugly, though I do have my reservations on Citroën’s new front grill aesthetics, based upon the dubiously-styled new brand symbol.

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Ferraris are for pricks

Posted in A blight on God's clean Earth, Crap cars with tags , , , , , on 03/09/2009 by Alexander

Here’s an amusing article spawned by the news of the new Ferrari F458. Though the piece in question is already over a month old, it comes at the top of search results for “Ferrari F458”, so it must be pretty widespread by now. I only discovered it now and it says a lot of what I think about Ferraris, and supercars in general.

(…)it is exactly the same as every other Ferrari produced in the last twenty years – impractical, overpriced, unreliable, obscenely expensive to service and painted red.

It goes on:

Ferrari does, of course, make more money from selling hats and key rings to people who have never sat in a Ferrari – let alone having driven or owned one – than it does by selling its absurd vehicles. The nearest the millions of Ferrari fans ever get to the Ferrari experience is pinning a poster to the bedroom wall or watching reruns of Magnum PI.

One undeniable motoring fact is that every last one of the people you see wearing a Ferrari hat or jacket doesn’t own a Ferrari and never will, with the exception of a racing driver who has had one plonked on his head by a PR man before a press conference and gets one free as a company car.

People who actually own a Ferrari are, to a man, the kind of self-obsessed weasels you’d cross the road to avoid. And they’d be walking because the Ferrari will be under a dust sheet, broken or being serviced.

A fine summing up. I only ended up typing “Ferrari F458” into a Google search because WreckedExotics.com has come up with a contest awarding $500 to whoever accurately predicts when the first F458 crash will be. The utter bastard in me likes Wrecked Exotics. It warms his bastard heart.