Archive for audi

The demise of the European car market

Posted in General opinions with tags , , , , , , , , , , , , , , , , , , , , , , on 16/10/2012 by Alexander

Europe’s worsening economic situation is reflected by many things: unemployment, social unrest, tight national budgets and so on. Because this is a car blog, what matters here are new car sales, and this year they’ve been appallingly low. All the big European car manufacturers are posting record dips in sales, except for one: BMW, who have seen a 10% increase in cars coming out of their showrooms.

Renault have sold a staggering 29% less, Fiat are 19% down, Volvo slumped 17%, General Motors and Ford lost around 15%, and curiously, PSA Peugeot-Citroen, a group in the news lately for their poor financial performance and their dubious alliance with GM, lost just over 8%, practically the same as that of the VAG group of brands owned by Volkswagen. Daimler-Benz, of which Mercedes is a part of, saw nearly a 7% loss, most of which can be attributed to the slump of Smart.

In the European Automobile Manufacturers’ Association report, the reader can note an odd tendency: there’s a tendency for European-based manufacturers of more affordable cars such as superminis and family hatchbacks to have registered a heavy loss (GM and Ford may be American, but their European models are conceived and built here). On the other hand, Audi was up 1.4%, Jaguar Land Rover rose a staggering 13.2%, and as mentioned, BMW got an extra 10.5%. Really shows who’s suffering and who’s benefiting from the current recession!

In the long term, I’m worried this could mean Europe’s non-German car-makers disappearing altogether. It doesn’t seem to matter how well traditionally widespread brands like Fiat and Renault make their cars, they just can’t compete with the badge-conscious, overpriced German offerings. If these sorts of brands go under, anyone who wants a frugal small car will either have to buy a bland Japanese vehicle or a Volkswagen in one of its guises (Seat, Skoda, etc.). Or we could see a BMW-owned Citroen for example, since the only real small car the Bavarians make is the Mini and all of its bastard sprogs.

Either way, dark days are ahead for everyone on the Old Continent.

What recession?

Posted in General opinions with tags , , , , , , , , , on 27/03/2012 by Alexander


For those that don’t know it, I live in Portugal. It’s one of the three countries of the Eurozone that had to be bailed out because it was verging on bankruptcy, which would lead the average person to think that the Portuguese wouldn’t have much money to spend on things, especially cars. Now, I like to think of a country’s habits when it comes to the acquisition of cars as a sort of barometer of said country’s economic health, since buying a car is usually the second biggest personal investment people make in their lives, after a house.

This should be especially true in Portugal, where buying and running a car is extremely expensive, both compared to what people earn and what it costs abroad. Fuel prices are astronomically high, and according to official figures, only Denmark, Greece, Italy and the Netherlands have dearer petrol. Toll-free motorways are a thing of the past, and though that might not seem so bad to foreigners, but to us it means every journey or commute out of town is precious dosh lining someone else’s pockets instead of our own. Plus, lots of areas of the country depend on tourists coming in from Spain, and these tourists now don’t come here because it’s awkward and expensive to use our motorways, but I digress.

To top it off, cars here are amazingly overpriced, both used and new, but I’ll stick to new cars since that’s complicated enough as it is. To illustrate, let’s use Europe’s best-selling car, the VW Golf, as an example. In its native Germany, prices start at €16,975, in France, at €16,790, in Spain, a more expensive €18,820 and in the UK, £15,865, which for the purpose of this comparison, is €18,968. Portugal? A whopping €21,800, nearly €3000 more than the most expensive of the other aforementioned markets!

So one would think that cars wouldn’t sell much, in Portugal, what with gargantuan prices and deep recession. And on the face of it, you’d think that was the case, with January 2012 sales plummeting nearly 50% when compared to the same month in 2011, and February 2012 sporting the same sort of numbers. However, look again. In both January and February, Audi, Mercedes and BMW made the top ten. In February, Merc, BMW and Audi sold a combined total of 1,332 cars. So of the 6,932 cars sold in Portugal, 1 in 5 was a German luxury car. And that’s not counting the thriving used-car import market, which consists mainly of E-Class Mercs and Audi A3’s.

I could go on and lace some more layers of fact on this already iron-clad evidence that Portugal is living beyond its means, that it’s chock-full of idiots who only look at badges and how unevenly and third-worldly money is distributed here, but I think the point’s been made. It’s a miracle Europe bailed us out.

Audi go frugal

Posted in Desirable machines, News with tags , , , , , on 06/02/2012 by Alexander

I’m not an Audi fan, not even close (though I do like the Audi A5 coupé), but I’ll admit to giving credit when it’s due.

The four-ringed brand from Deutschland have introduced a highly-efficient 2.0 litre diesel to the A5 coupé and Sportback, that sips as little fuel as the awesome BMW 520d EfficientDynamics (again, not a fan, but hats off to who deserves the honour). It can return figures of something on the order of 4,4l/100km (64.2mpg[UK]). In a mixed cycle. That means it’ll probably get mileage out on the open road akin to that of a VW Lupo 3L. In a car that weighs a ton and a half, and is made to be comfortable and luxurious, as opposed to small and practical, which is what most low-consumption vehicles are.

I like this approach to big cars, and I always have, in no small part thanks to my father and his obsession with low-consuming big Citroens. I’ve never ever liked the Top Gear-like mentality of “if it looks good, it has to go fast”. Why? Who wrote that rule? Why can’t a sleek coupé be a fuel-sipping cruiser that can go 1500 miles between stops at the pump?

Just as a footnote, imagine converting one of these babies into a dual-fuel car. Now that would be ultra-mega-hyper-efficient. Assuming it worked.

News?

Posted in Crap cars, General opinions, Upcoming cars with tags , , on 13/04/2011 by Alexander

Motoring journalists must really have tough days at the office. This can be concluded by the importance given to news such as “Exclusive pics of the new BMW 1-series coupé M-version!!!!“, and we are treated to spy-shots of a car you already know what it’ll look like.

Today, Autocar’s headlining article is “Audi Q3 revealed!!!!” next to the picture of a car anyone could swear they’d seen before. Because today’s Audis are like disgusting, teenage nose-pimples: you’ve seen one, you’ve seen them all. So we reach the following conclusions:

– Audi designers have no imagination whatsoever;
– Motoring journalists are desperate for proper news.

Audi A7 – Why?

Posted in Crap cars, Upcoming cars with tags , , , , , , , , , , , , , , , , , , , on 27/07/2010 by Alexander


I’m not a fan of Audi. As I’ve said before, they’re no more than VW’s with four rings nailed onto the front. That said, however, I quite like the Audi A5 coupé, because it has a nice shape and doesn’t have a corresponding VW version. The same can be said, though it’s debatable, of the A6 and the A8, though I don’t like either of them.

So now Audi announces the A7 Sportback, and I just don’t understand what the hell it’s for. Audi say it’s a competitor for the Merc CLS, which makes sense only up to a certain point. For saloon cars, Audi has the A4, the A5 Sportback, the A6, the new A7 Sportback and the A8. That’s five fricking cars that cover everything from family saloon to four-door ostentatious fascist-mobile. Merc have the C-Class, E-Class, CLS and S-Class. That’s only four. BMW have the 3-series, 5-series, the pathetic 5GT and and the 7-series, that’s four too (though they’re coming up with the new 6-series Gran Coupé, which will probably be the first good-looking BMW since 1988).

The problem with Audi, apart from being driven solely by absolute bastards, is that from the front, they all look exactly the same. Yes, perhaps Audi fanboys can tell the difference, but the designers took the “same design-language coherence across the range” thing far too literally. This makes Audis far too bland and boring, with no singular, fantastic-looking model. Mercedes have the CLS for this, and it also justifies the existence of the model, even though it’s really only an E-Class in a frock.

So why would I buy an A7 Sportback? Want a four-door coupé? There’s the A5 Sportback.”Ah, but I want it to be luxuriuos”. Get an A8. I don’t get it.

I wish it would flop like the absolutely stupid 5-series GT seems to be doing, but alas, car-buyers are far too thick not to be fooled by the overpriced crap the Big German Three flog on the market.

A1 – isn’t that a paper size?

Posted in Crap cars, Upcoming cars with tags , , , on 15/02/2010 by Alexander

For some reason, Autocar reports that the new Audi A1 is “poised to become the biggest-selling model in the firm’s history following its UK launch this October.” Which is strange, considering some basic facts:

– It’s nothing more than a VW Polo with four rings glued onto the front grill.
– It’s absolutely nothing special to behold. It’s been styled by lazy people, who just did a downsized A3, and said “That’ll do.” The VW Polo its based on is much better-looking.
– It’s horrendously expensive.

But then again, customer stupidity knows no bounds. If absolute automotive cesspools such as the Austin Allegro, Renault Super 5 (the original R5 was sublime) and first-generation Citroen C5 sold like there was no tomorrow, there can be no doubt people will throw their money away on things with four wheels anyone with some sense of motoring judgement sees to be a disaster from miles away.

– It’s got four rings on it. Audi drivers are all stupid.
– Overpricing attracts rich delinquents. If you have an Audi and a VW, that share the same parts, same servicing in the same place, but charge €300 for servicing the VW and €400 for the Audi, people with too much money for their own good will automatically think they’re paying for quality.

Now unfortunately for me, fans of the Big German 3 (BMW, Merc and Audi), are all tasteless morons who can’t take criticism, so they’ll all be round to insult me and make threats. The rest of you who aren’t apes, take my advice and steer clear of this crap car. The VW Polo is better.

CC: doesn’t mean just “cubic centimetre”

Posted in Desirable machines, Upcoming cars with tags , , , , , , , , , , , , , , , on 11/10/2009 by Alexander

The 4-door coupé isn’t a recent fad that the Mercedes CLS and its fans and ignorant motor journalists would have us believe. Sweeping coupé designs for saloons have been around for longer (take Robert Opron’s fastback saloons of the 70’s, or the Volvo S60), though the CLS somewhat popularised it. The band wagon is roomy, as many cars since have jumped on. The Citroen C6, the VW Passat CC, the Opel Insignia, the hardly-convincing Audi A5 Sportback (after all, it did start life out as a coupé to begin with) and the hideous and stupid BMW 5 series GT.

I’d say from this it’s a clearly a predominantly German fashion, with the funky little VW Passat by far the most attractive of the Kraut-auto flock (The Citroen C6 is by far the most attractive in the Global Auto range, but I digress). The BMW 5-series GT looks like a dwarfish, handicapped, stunted SUV, and the A5 Sportback comes across as a coupé with those extra doors jammed in to meet a marketing niche for stupid people. The VW looks balanced and smooth, with nice lines and a striking presence, which the Opel has, but in less measure. If I were ever to buy German (and I hope one day I’ll have the money to even consider these things), the Passat CC would be a probable choice.

However, VW has been like my old Citroën BX’s hydropneumatic system and has been leaking, though in this case, interesting information.

First, was a glimpse of the future Golf VII, which I found rather strange since the Golf VI was released this year. It’s like VW are saying “Yes, we know this current Golf is disappointing, so we’re making another one.” The Golf IV was so brilliant both the V and VI are but pale images that simply don’t have the same appeal (though the rise in quality from competitors also helps this notion). The Golf VII is trying to get VW’s family hatchback into the arena of ball-bashing success.

Second, was none other than a Golf CC (original link). Which on the surface seems a good idea, building on the Passat CC’s appeal and widening the choice amidst the Golf range. But then I think: this will kill the Jetta (unless it’s the next-gen Jetta) and probably overlap the Passat range. Doesn’t sound so smart any more, though I must admit I personally find the idea of a Golf CC very clever and appealing, especially if it has a panoramic roof like the Passat version.