Citroën – doing what it does best

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I’m a big Citroën fan. Always have been.

In fact, I’m a second-generation Citroën man, since my father owned most models of Citroën manufactured from the 60’s onwards. He had a wonderful olive-green Ami8, e had a couple of Visas, but he never had a GS simply because his car of choice was the CX.

Thanks to him, the CX is my favourite car to this day, and it represents what most purists argue was the last true Citroën that was 100% faithful to the core philosophy: innovation, lateral-thinking, standing out, no compromises.

The CX launched in 1974, and the following year, the company had to be bailed out by Peugeot. Peugeot did all it could to kill Citroën’s flair and innovative style, but a lot of crackingly good, original Citroëns managed to make their way to the showrooms.

There was the BX, which thankfully ended up being my first car, which was so good it inspired a cult following still vibrant to this day. There was the Citroën AX, a car everyone assumed would be just a cheap, forgettable urban runaround, but still chugs around transporting proud their proud owners in 2016. The Saxo, with its “street” following, the C6 with its unique stance… the list goes on.

The past decade or so has made me sad, in that it would seem that everyone now likes Top Gear-endorsed, overpriced German cars, with rock-hard suspension and seats that seem to be made of granite. Everyone now prefers cornering and a badge over common sense and an intact spine.

So it thrills me that Citroën, for years the last automotive stalwart for comfort and treating its passengers’ bodies well, has announced Citroën Advanced Comfort, a few simple technologies to make the car as comfortable as possible. Let me just pause by saying that this is a sad day for some die-hard Citroën fans, as it marks the definite end of the Hydractive suspension system, responsible for the Marque‘s “magic carpet” ride quality, and present in most mid to high-end Citroëns since 1955. I’m part of this number, since it was a fantastic bit of kit to have on your car (that adjustable suspension got me out of a few pickles), but let’s look at the bright side: at least Citroën is on the path to regaining its status for innovation and comfort.

The tech is comprised of cushioning the suspension further, as well as using different and supportive materials in the seats. Heightened body rigidity adds to he comfort, as does further sound deadening to isolate occupants from the outside world. You can read the testimony of someone who has tried this in this Autocar article.

Perhaps the main advantage is the low cost, which will allow even the entry-level Citroen offerings to be equipped with the extra comfort. I personally can’t wait, as this news plus the announcement that the PSA group plans to introduce a range of new vehicles including electric ones, means I might have an electric mega-comfy Citroën I can actually afford in the future.

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